The Problem

Only 6% of founders think their pricing is right.

First Round Capital.

And founders who struggle to raise are 3× more likely to say they optimized monetization too late. Pricing neglect has a compounding cost.

Trusted by AI & SaaS teams
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The Method

Pricing, overhauled in two weeks.

Most pricing projects take six months and produce a recommendation deck. Ours takes two weeks, is based on your real data + 10,000 previous pricing iterations and produces everything needed to launch.

👥 Humans

Judgment is the whole job.

Our humans are senior pricing operators: ex-Stripe, ex-Figma, ex-Airtable. They own the calls models can't make.

  • Apply judgment to agent-generated scenarios
  • Interpret qualitative signals from customer research
  • Design the packaging narrative and sales argument
  • Lead customer and leadership interviews
  • Handle stakeholder alignment and rollout
🤖 Agents

Coverage is their whole job.

Our agents see every customer, every scenario, every deal at once. Trained on 10,000 pricing changes across 1,200 companies.

  • Ingest usage, CRM, contract, and win-loss data
  • Build a continuous context graph of your business
  • Simulate hundreds of pricing scenarios against history
  • Cluster customers into pricing segments
  • Draft pricing pages, decks, and objection handlers
Case study

What it looks like in practice.

Chargemate, a 500 Global company, needed enterprise-ready pricing for buyers like Mercedes-Benz. Here's what shipped.

Chargemate
500 Global portfolio · EV charging platform · Enterprise buyers including Mercedes-Benz

Atlas gave us flexible, usage-based billing with customer-specific minimums and maximums — exactly what enterprise buyers like Mercedes-Benz needed to say yes. Combined with the Accelerator's ROI storytelling and value-based contract templates, our reps could close without the founder in the room.

Bradford Crist
Bradford Crist
Co-founder & CEO, Chargemate
Read more case studies →
Results · 2 months post-launch
New revenue secured$250k
Net new ARR (tracking)$1M+
Enterprise cycle timeFaster
Deal customizationEvery deal
The workflow

How humans and agents hand off.

Five alternating phases. Agents move fast on data. Humans move thoughtfully on decisions.

AGENT

Ingest

Connect to your data sources. Build a context graph in under 48 hours.

HUMAN

Interpret

Run customer interviews. Synthesize qualitative signals into hypotheses.

AGENT

Simulate

Generate pricing scenarios. Run revenue simulations against historical data.

HUMAN

Decide

Pressure-test finalists with your team. Design the narrative and rollout plan.

AGENT

Assemble

Draft pricing page copy, sales deck, objection handlers, and billing spec. Handed to your team on day 14.

Meet the humans

Senior operators. Nothing junior about the work.

Every engagement is staffed by a pod of four. No junior consultants learning on your data.

LEAD
Michael Hoy
Michael Hoy
Principal Strategist

20 years pricing B2B SaaS and AI. 3x Founder, Ex-Pendo GTM VP. Runs every engagement from kickoff to handoff.

Specialty
Sales enablement
Specialty
Narrative
Laura Cruickshanks
Laura Cruickshanks
Revenue Research Lead

Ex-Pendo and Salesforce. Conducts customer and segment research. Turns transcripts into quantified willingness-to-pay.

Specialty
Research
Specialty
WTP
Seimith Suth
Seimith Suth
Monetization Architect

Ex-Gusto, Podium, Y Combinator. Designs meter, tier, and contract structures. Formerly pricing at Figma and Airtable.

Specialty
Implementation
Specialty
Usage
Meet the agents

A specialist pod of agents.
All working on your pricing.

Narrow, opinionated, evaluated against real pricing outcomes. Not vibes. Each agent has a job, a track record, and a personality.

Izzy
Izzy
Pricing Strategy Director

Runs pricing strategy around the clock. Proposes meters, tiers, and price points. Models 40+ scenarios per engagement, stress-tests each against your historical revenue, and surfaces the three worth a human debate. Opinionated. Rarely wrong.

Trained on
10,000+ changes
Scenarios run
1,800+
Kai
Kai
Data Engineer

Ingests and normalizes usage, CRM, contracts, support tickets, and win/loss data. Builds the queryable context graph every downstream decision runs on. Zero data engineering lift on your side.

Trained on
10,000+ changes
Avg nodes
412
Bronte
Bronte
Finance Engineer

Turns every pricing scenario into a revenue forecast your CFO will defend. Maps usage patterns to unit economics, models churn and expansion deltas, and quantifies the cost of doing nothing.

Trained on
10,000+ changes
Forecast accuracy
±4%
Vale
Segmentation Scientist

Clusters your customers by usage pattern and contract shape. Surfaces the segments you're systematically underpricing and the ones leaking margin. Finds money hiding in your existing book.

Trained on
10,000+ changes
Segments found
5–12
Cal
Sales Architect

Drafts the deck, the pitch, the ROI calculator, the battle cards, and the objection handlers. Turns new pricing into something your reps can sell on day one.

Trained on
10,000+ changes
Assets per eng.
12
Ren
ROI Analyst

Builds the customer-facing value story. Translates usage patterns into dollars your buyers can repeat to their CFO. Turns "it's better" into a defensible number.

Trained on
10,000+ changes
ROI models
100+
NEW
Nico
Deal Desk

Reviews enterprise contracts for non-standard terms, pricing exceptions, and margin leak. Flags where your reps are giving away more than they realize.

Status
In beta
Contracts reviewed
240+
NEW
Sage
Launch Monitor

Watches ARR, churn, and expansion after you launch new pricing. Flags what's working, what isn't, and what needs a patch.

Status
In beta
Launches tracked
20+
What you get

Production-ready outputs. Not deliverables.

Every engagement ends with everything your team needs to launch, sell, and measure the new pricing.

Pricing page kit

Production HTML and copy for your pricing page, ready for your team to paste into Framer, Webflow, or your codebase. Mobile states, hover behavior, and objection-handling copy baked in.

Sales enablement kit

Deck slides, battle cards, objection handlers, an ROI calculator, and a 90-second pitch video script. Everything your reps need to start selling on day one.

Billing implementation spec

A concrete spec for Stripe Billing, Metronome, or Orb. Meter definitions, tier logic, grandfathering rules, and a migration plan. Hand it to your engineers.

SKU & CPQ mapping

Full product catalog and SKU structure mapped to Salesforce CPQ, DealHub, or Conga. Quote templates, approval rules, and bundling logic, so your reps can quote new pricing the day you launch.

Customer migration plan

Grandfathering logic, cutover timeline, email templates, and a comms sequence for existing customers. The playbook for moving your book without triggering churn.

Pricing governance playbook

Exception handling, discount authority tiers, approval workflows, and deal desk rules. So the next pricing question doesn't land back on the CEO's desk.

Start here

New pricing, ready to launch,
in fourteen days.

Two ways to start. Send your pricing page for a written teardown, or join the next Atlas Accelerator session.